Digitaleezy : Digital Marketing Training

The reason I started this training is that I saw a huge gap in the market. There are so many jobs available for digital marketing but at the same time, there are thousands of people who have got training after spending 40k-80k rupees and still unable to get a decent job.

After analyzing and understanding, I found that all of the training institutes and online courses were feeding the students with only theoretical knowledge while companies and agencies wanted people who have atleast some practical exposure because no one wants to waste time in training the new hired employees.

I myself faced this situation when I was trying to hire people in my team. There were people who had 3-5 certificates but had no clue what metrics define campaign’s success or failure.

That is what gave me idea to change the way how training works. I created a course which purely focuses on practical learning so that each person who takes this course is able to implement the learning in the best way possible. I designed the course in such a way that student is able to understand the basics, run a lot of campaigns and learns from the insights, eventually taking the skills to a different level altogether.

This course covers the following topics in depth

Introduction 1. Course Overview

Extras - FAQ's, Toolkit, Notes, Facebook Page & More!

5 Best Free Digital Marketing Tools

Poster Boy Formula

Section: 2

Marketing Fundamentals 5. Introduction to Marketing Fundamentals

Course Notes - Buyer Persona & Unique Selling Proposition 6. How to Create a Buyer Persona

Course Notes - Buyer Persona 7. 8 Ways to Find Your Audience Online

How to Identify Your Unique Selling Proposition

Assignment - Marketing Fundamentals

Section: 3

Market Research 10. Introduction to Market Research

Course Notes - Typeform 11. Why Typeform?

How to Design Your Online Survey

How to Distribute Your Online Survey

How to Analyse Your Survey Results

Assignment - Market Research

Quiz 1: Quiz - Market Research

Section: 4

Set Up a Website 16. Introduction to Wordpress

Course Notes- Wordpress 17. Why Wordpress?

How to Choose a Domain Name

Domain Registration & Hosting

Bluehost Discount: Free Domain & 60% Off Hosting 20. How to Install Wordpress

How to Add Pages & Posts to Wordpress

How to Choose & Install a Premium Theme

MyThemeShop - Choose from 100+ Themes! 23. Google Analytics for Wordpress

Assignment - Wordpress Quiz 2: Quiz - Wordpress

Section: 5

Email Marketing 25. Introduction to Email Marketing

Course Notes - Email Marketing 26. Why List Building Is So Important

How to Integrate MailChimp with Wordpress

How to Track Email Sign Ups with Google Analytics

How to Add a Lead Magnet to Your Sign Up Form

How to Turn Your Homepage Into a Landing Page

How to Use Pop Ups & Opt In Forms

How to Use LeadPages to Grow Faster

Leadpages 33. How to Create an Email Campaign in Mailchimp

Email Analytics: 5 Metrics to Track

Assignment - Email Marketing

Quiz 3: Quiz - Email Marketing

Section: 6

Copywriting 36. Introduction to Copywriting

Course Notes - Copywriting 37. What is Copywriting & Why is it Important?

How to Write For Your Buyer Persona

Attention - Headlines are "Eighty Cents of the Dollar"

11 Tips to Write Magnetic Headlines

A.I.D.A - Interest, Desire & Action

Assignment - Copywriting

Quiz 4: Quiz - Copywriting

Section: 7

Search Engine Optimization (SEO) 43. Introduction to SEO

Course Notes - SEO 44. An Overview of SEO

5 SEO Metrics to Measure SEO Performance

How to SEO Optimise Your Homepage

How to Verify Your Website in The Google Search Console

How to Improve Website Performance & Speed

How to Take the Google Mobile Friendly Test

How to Do Keyword Research: Steps & Strategy

How to Quickly Brainstorm 1000's of Keyword Ideas

How to Narrow Down Your Keyword List using Google Keyword Planner

How to Assess Keyword Competition & Choose Target Keywords

How to Write Title Tags Search Engines Love

How to Skyrocket Clickthrough Rate with Meta Descriptions

How to Appear in the Google Image Search Results

Copy Optimization: Headings Tags, Outgoing & Internal Links etc.

The Types of Backlinks That Really Matter and How to Get Them

How to Maximise Links for Your SEO Campaigns

How to Create Content That Generates Links & Social Shares on Autopilot

How to Leverage Authority Websites and Top of the Search Results

Student Q&A #1

Student Q&A #2

Quiz 5: Quiz - SEO

Local SEO: How to Rank Your Local Business in Google

Assignment - SEO

Section: 8

YouTube Marketing 66. Introduction to YouTube

Course Notes - YouTube 67. Why YouTube

YouTube Marketing Strategy

"Watch Time" is Golden

The Subscriber Advantage

YouTube Recording Software & Mics

YouTube Acccount Set Up & Optimization

YouTube Keyword Research

YouTube Video Structure

YouTube SEO

Youtube Thumbnails

YouTube Annotations & Cards

YouTube Promotion

YouTube Analytics

Assignment - YouTube

Quiz 6: Quiz - YouTube

Section: 9

Facebook Marketing 81. Introduction to Facebook Marketing

Course Notes - Facebook 82. Why Facebook?

Create Your Facebook Page

Facebook Icon

Facebook Cover Image

Description & About Page

Apps & Tabs

Page Settings

9 Post Formulas Gauranteed to Drive Engagement

Edgerank Algorithm

Caption This Photo

Quotes

Native Videos

Facebook Contest

5 More Facebook Post Formulas

Bonus Tips: Content Strategy

10 Tactics to Start Getting Organic Likes

Use Email to Drive Organic Likes

Use Facebook Groups to Drive Organic Likes

Add a Facebook Like Box to Your Website

Secret Strategy to Increase Page Likes

5 Facebook Insights Reports to Measure Success

Assignment - Facebook

Section: 10

Twitter Marketing 104. Introduction to Twitter Marketing

Course Notes - Twitter 105. Why Twitter?

How Twitter Works

What Not To Do on Twitter

4 Ways To Get More Retweets

5 Steps Optimize Your Profile

5 Ways to Promote Your Twitter

Use Hastags to Increase Discoverability

Follow Top Twitter Users

The Poster Boy Formula

Join a Trending Conversation

Ask Questions

Bring Twitter Into the Physical World

Track Results: Twitter Analytics

Bonus Tip. Schedule Tweets with Buffer

Assignment - Twitter

Quiz 8: Quiz - Twitter

Section: 11

Quora Marketing 120. Introduction to Quora Marketing

Course Notes - Quora 121. Why Quora?

How to Join Quora & Optimize Your Profile

How to Identify Questions That Are Worth Answering

How to Choose or Create a Blog Post to Link Back To

How to Structure Your Answers For Maximum Clicks

How to Promote Your Quora Answers

How to Track Quora Traffic & ROI in Google Analytics

Rinse & Repeat [Just 5 Mins a Day!]

Assignment - Quora

Quiz 9: Quiz - Quora

Section: 12

Google Adwords 130. Introduction to Google Adwords

Course Notes - Google Adwords 131. Benefits of Google Adwords

How Google Adwords Works

Define Success & Set Up Tracking

Analyse Your PPC Competition

Have a Congruent Landing Page

Select The Right Campaign Type

Target Your Audience

Determine Your Bids & Budgets

Write Effective Ads

Choose Profitable Keywords

Advanced Campaign Settings

Measure & Optimise

Assignment - Google Adwords

Quiz 10: Quiz - Google Adwords

Section: 13

Google Analytics 144. Introduction to Google Analytics

Google Analytics Audit Checklist 145. Install Google Analytics

Enable These 3 Essential Reports

Set up Goal Tracking to Measure Success

Filter Internal Traffic So You Don't Skew Your Data

Add Custom Dashboard to Reveal 12 Essential Metrics

Get Notified for Traffic Drops & Spikes with Custom Alerts

Make Google Analytics Annotations So You Don't Forget

Analyze Demographics Reports (Age, Gender, Interests & Behaviour)

Analyze Geo Report (Language & Location)

Analyze Technology & Mobile Report (Browser, OS & Devices)

Analyze Acquisition Overview Report

Analyze Source/Medium Report

Analyze Best Days to Post

Use Campaign Tagging to Improve Acquisition Data Accuracy

Analyze Landing Pages Report

Analyze All Pages Report

Analyze Exit Pages Report

Analyze Goals Report

Assignment - Google Analytics

Bonus: How to Remove Spam Traffic

Quiz 11: Quiz - Google Analytics

Section: 15

Conclusion 166. You've Done It! ...12 Key Takeaways from This Course

How to Get Your Certificate of Completion

Next Steps: Delve Deeper in Digital Marketing

The course runs over a period of 3 months, with weekend batches only.