Psycho India Tour : Pune: Marketing Psychology Superclass

EXPECTED LEARNING FROM THE WORKSHOP

Human Brain : Gain the fundamental understanding of brain's physiology, it's evolution, triggers and the default wiring. Cognitive Biases : Understand how we make decisions and more importantly, why we make those decisions. Consumer Psychology : Unravel your audience's brain and understand what makes them buy and what makes them do what you want them to do. Persuasion Strategies : Learn how to subtly influence your audience's thoughts and behaviour, driving massive conversions to your campaigns.

Modules Covered

✔️Importance and impact of psychology

✔️Blueprint to the human brain

✔️How evolution has impacted the decision making process

✔️Persuasive psychology & marketing

✔️The core elements of persuasion

✔️Cognitive impacts, comprehensions, and schemas

✔️Motivating emotions through neuroscience

✔️Behavioural impact on audience's mind

✔️The psychology of UI/UX

✔️The psychology of branding, how to build a brand

✔️The psychology of pricing

✔️The psychology of color

✔️The psychology of marketing medium

✔️The psychology of community building

✔️The psychology of trust

✔️Pitch perfectly using psychology as your power

✔️Influence anyone using tested persuasion strategies

✔️Learn how to convince, convert and sell more, every day