EXPECTED LEARNING FROM THE WORKSHOP
Human Brain : Gain the fundamental understanding of brain's physiology, it's evolution, triggers and the default wiring. Cognitive Biases : Understand how we make decisions and more importantly, why we make those decisions. Consumer Psychology : Unravel your audience's brain and understand what makes them buy and what makes them do what you want them to do. Persuasion Strategies : Learn how to subtly influence your audience's thoughts and behaviour, driving massive conversions to your campaigns.
Modules Covered
✔️Importance and impact of psychology
✔️Blueprint to the human brain
✔️How evolution has impacted the decision making process
✔️Persuasive psychology & marketing
✔️The core elements of persuasion
✔️Cognitive impacts, comprehensions, and schemas
✔️Motivating emotions through neuroscience
✔️Behavioural impact on audience's mind
✔️The psychology of UI/UX
✔️The psychology of branding, how to build a brand
✔️The psychology of pricing
✔️The psychology of color
✔️The psychology of marketing medium
✔️The psychology of community building
✔️The psychology of trust
✔️Pitch perfectly using psychology as your power
✔️Influence anyone using tested persuasion strategies
✔️Learn how to convince, convert and sell more, every day